PLATE UP

In Australia, getting your drivers licence is a big deal. But new drivers are getting in the car and going straight to an American fast food chain.
We need to take it back. 

Say G’day to PLate Up, an idea that diverts new drivers to Red Rooster, by turning their L & P plates into actual plates of free fried chicken, every month, for the rest of the year.  We partnered with the NRMA to include parents and passengers on the promo too, because after everything they do, they’ve earned it.